Marketing: An Introduction (12th Edition) by Gary Armstrong – eBook PDF

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.

• Publisher ‏ : ‎ Pearson; 12th edition (January 17, 2014)
• Language ‏ : ‎ English
• Book format : eBook PDF
• ISBN-10 ‏ : ‎ 0133451275
• ISBN-13 ‏ : ‎ 978-0133451276

This is a digital product