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Marketing: An Introduction, Global Edition 14th Edition - eBook PDF

Marketing: An Introduction, Global Edition 14th Edition – eBook PDF

Original price was: $29.99.Current price is: $9.99.

For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies.

  • Publisher ‏ : ‎ Pearson; 14th edition (September 4, 2019)
  • Language ‏ : ‎ English
  • Book format : eBook PDF
  • ISBN-10 ‏ : ‎ 1292294868
  • ISBN-13 ‏ : ‎ 978-1292294865

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Marketing: An Introduction, Global Edition 14th Edition - eBook PDFMarketing: An Introduction, Global Edition 14th Edition – eBook PDF
Original price was: $29.99.Current price is: $9.99.
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