Marketing: An Introduction, Global Edition 14th Edition – eBook PDF $9.99
Marketing: An Introduction, Global Edition 14th Edition – eBook PDF
$9.99
For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies.
- Publisher : Pearson; 14th edition (September 4, 2019)
- Language : English
- Book format : eBook PDF
- ISBN-10 : 1292294868
- ISBN-13 : 978-1292294865
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