Marketing: The Core 8th Edition by Roger Kerin – eBook PDF

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides,  alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite.

• Publisher ‏ : ‎ McGraw Hill; 8th edition (January 29, 2019)
• Language ‏ : ‎ English
• HBook format : eBook PDF
• ISBN-10 ‏ : ‎ 1260711455
• ISBN-13 ‏ : ‎ 978-1260711455

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